At Balozy App, we are thrilled to announce our participation in the upcoming Latitude59 workshop — one of the most dynamic gatherings of founders, investors, and technology experts. This event is more than just a networking opportunity; it is a platform where bold ideas meet practical solutions, and where startups like ours can showcase how technology is transforming lives across Africa.
Latitude59 has built a reputation as the flagship startup and tech event in Northern Europe, attracting global innovators who are passionate about solving real problems. For Balozy, this workshop is a chance to share our journey, connect with like‑minded entrepreneurs, and explore partnerships that will help us scale our impact across Kenya, East Africa, and eventually the wider African continent.
The Hustle Economy in Africa
Across Kenya and Africa, millions of people rely on hustles — informal jobs in cleaning, catering, plumbing, transport, beauty, and countless other services. These hustles are the backbone of local economies, providing livelihoods for families and communities. Yet, despite their importance, hustlers face enormous challenges:
- âś…Lack of trust: Customers often fear being scammed or receiving poor service.
- âś…Limited visibility: Hustlers struggle to reach clients beyond their immediate neighborhoods.
- âś…Unstable income: Without consistent bookings, many hustlers live with financial uncertainty.
- âś…Cash risks: Payments are often informal, leaving both hustlers and customers vulnerable.
This is the gap Balozy App was created to fill.
Our Journey
Balozy was born out of a simple but urgent need: to build trust in Kenya’s hustle economy. We started in Nairobi, and today we have expanded to all 47 counties, including Nyeri, Kisumu, and Mombasa.
- âś…100+ service categories are now available on the app.
- âś…Thousands of verified hustlers have joined the platform.
- âś…Every hustler is vetted, every transaction is secure, and every customer can rate their experience.
One story that inspires us is of a single mother in Nairobi who joined Balozy as a mama fua (laundry lady). Before Balozy, she relied on irregular gigs. After joining, she began receiving consistent bookings every weekend. Her hustle transformed into a reliable source of income, giving her dignity and stability. This is the power of trust, visibility, and opportunity — and it is a model we believe can scale across East Africa.
Our Value Proposition
Balozy’s promise is simple: “No scammers, no stress — just verified hustlers.”
- ✅For Hustlers: We provide visibility, verification, secure M‑Pesa payments (soon to be fully implemented), and reviews that build reputation.
- ✅For Customers: We offer convenience, trusted services, and a one‑stop marketplace.
- âś…For the Ecosystem: We are creating jobs, driving digital inclusion, and building financial transparency.
Our mission is not just about connecting hustlers and customers; it is about formalizing informal work, empowering communities, and building a stronger, more inclusive economy.
Business Model & Growth
Currently, our revenue comes from service generation and leads. As we grow, we will explore subscription models, service fees, and premium listings.
- âś…We have already scaled across all 47 counties in Kenya.
- âś…We are adding new categories such as tent hire for events, responding to customer demand.
- âś…Our model balances affordability for hustlers with sustainability for the platform.
- âś…Most importantly, it is adaptable for expansion into East Africa and Africa.
Empowering Women Hustlers
Women make up a significant share of hustlers in domestic services, catering, and beauty. Balozy empowers them with:
- âś…Safe digital payments.
- âś…Visibility beyond their neighborhoods.
- âś…Dignity in their hustle.
We are proud to be part of their journey toward financial independence. And we believe this empowerment can ripple across East Africa and Africa at large, creating opportunities for millions of women who are the backbone of our communities.
Why Latitude59 Matters for Balozy
Participating in Latitude59 is a milestone for Balozy. Here’s why:
- âś…Networking with founders: We will learn from other entrepreneurs who are solving challenges in different parts of the world.
- âś…Engaging with investors: We aim to attract patient capital that can help us scale our technology infrastructure and expand regionally.
- âś…Collaborating with tech experts: We look forward to exploring innovations in fintech, AI, and digital platforms that can strengthen our ecosystem.
Latitude59 is not just about showcasing what we have achieved; it is about building bridges that will help us grow responsibly and sustainably.
Reflections for Partners
As we prepare for Latitude59, we want to share our reflections on how different partners can support platforms like Balozy:
- âś…Development Finance Institutions (DFIs): Support digital literacy, training, and affordable financing for hustlers.
- âś…Investors: Provide patient capital to scale our infrastructure and build trust campaigns.
- âś…Regulators: Create clear frameworks for gig platforms, digital payments, and consumer protection.
Together, we can strengthen Kenya’s hustle economy, expand across East Africa, and set an example for Africa.
Looking Ahead
Our vision is bold: to empower millions of hustlers across Kenya, East Africa, and Africa.
We believe that by solving the trust gap in informal services, we can unlock enormous potential. Hustlers will earn consistently, customers will access reliable services, and communities will thrive.
Latitude59 is the perfect stage to share this vision, connect with global partners, and take the next step in our journey.
Closing
Balozy is building trust in Africa’s hustle economy — one verified hustler at a time. We are excited to be part of Latitude59, and we look forward to networking with founders, investors, and tech experts who share our passion for impact.
Together, we can transform hustles into sustainable livelihoods, and create a future where trust, dignity, and opportunity define the African gig economy.
#JustBalozyIt | #Latitude59 | #AfricaTech | #EastAfricaInnovation
