In Kenya, the Jua Kali sector—literally “hot sun” in Kiswahili—is more than just a phrase. It’s a way of life for millions of skilled artisans, fundis, mama-fuas, and self-employed workers who power the country’s informal economy. From Kamukunji’s welding stalls to tailors in Kisumu and mechanics in Eldoret, Jua Kali represents hustle, resilience, and creativity. But for decades, this sector has operated in the shadows—unregistered, underbanked, and often overlooked.
Enter digital platforms like Balozy, which are rewriting the rules of engagement for Kenya’s informal workforce. By connecting service providers directly with clients through mobile apps, Balozy is helping Jua Kali workers go from roadside hustle to digital enterprise.
1. Verified Profiles = Instant Credibility
Traditionally, Jua Kali workers relied on word-of-mouth or handwritten signs to attract customers. Balozy changes that by offering verified digital profiles complete with photos, ratings, reviews, and service categories. This builds trust with clients who want quality and accountability—especially in urban areas where safety and professionalism matter.
A mama-fua in Nakuru or a fundi in Machakos can now showcase their work, get booked online, and build a reputation that travels beyond their neighborhood.
2. Access to More Clients, Across Counties
With smartphone penetration in Kenya exceeding 58% and mobile internet usage on the rise, platforms like Balozy are helping artisans reach clients far beyond their local mtaa. Whether you’re in Lodwar, Meru, or Mombasa, a digital listing means your services are visible to thousands of potential customers.
This kind of reach was once reserved for big companies with marketing budgets. Now, a skilled carpenter in Kisii can get booked by a client in Nairobi—no billboard needed.
3. Consistent Jobs = Consistent Income
One of the biggest challenges in the informal sector is unpredictability. A fundi might go days without work, then get overwhelmed with last-minute gigs. Balozy helps smooth this out by offering a steady stream of job requests, allowing pros to plan their schedules and income more reliably.
More jobs mean more income—and more dignity in the work.
4. Digital Payments and Financial Inclusion
Cash is king in the Jua Kali world, but it comes with risks: theft, disputes, and no financial trail. Balozy supports in-app payments and agreed-upon payment modes, helping artisans build a digital footprint. This opens doors to loans, savings, and insurance—key steps toward financial empowerment.
5. Upskilling and Digital Literacy
Beyond bookings, Balozy offers training on customer service, pricing, and digital tools. This helps artisans stay competitive in a fast-changing economy. A tailor who learns how to take better photos or write a catchy service description is more likely to get hired—and rebooked.
6. Formal Recognition Without Losing Identity
Many Jua Kali workers fear that going digital means losing their roots. But Balozy doesn’t erase their identity—it amplifies it. The platform celebrates local talent, showcases real work, and helps artisans grow without changing who they are.
It’s not about turning fundis into techies. It’s about giving them tools to thrive in a digital world.
Final Word: From Mtaa to Marketplace
The Jua Kali sector is Kenya’s economic backbone, employing over 80% of the workforce. But for too long, it’s been left out of the digital revolution. Platforms like Balozy are changing that—one booking, one review, one verified profile at a time.
By lifting Jua Kali into the digital spotlight, Balozy isn’t just creating jobs. It’s building a future where every hustle is respected, every skill is valued, and every artisan has a chance to shine.
The sun may still be hot—but now, the tools are smarter. And that’s a future worth building.
